What is the real purpose of paid blogging? For advertisers seeking companies like Blogitive, paid blogging means better link popularity. Link popularity is said to be one of the best ways for Google to give a site a higher indexing. Google uses link popularity to decide whether you are worthy of being placed first in the search for a specific keyword.
Blogs are unique in that each post a blogger makes is indexed as a seperate page in the search engines. When thousands of links are placed all over the net with the specific keyword and link directed to your site it is likely that the advertisers site will gain a good page rank. Advertisers pay third party companies like Blogitive to provide hundreds or even thousand of bloggers to post articles, reviews about the advertisers product/service/website using the specified keyword required.
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